Want to build a combat focused culture in your unit? Start with your language

Guest post by LTC Scotty M. Autin Let’s do a test.  Close your eyes and tell me what you think about when you hear the words “dreams”, “creativity”, “fantasy”, “smiles”, “magic”, and “generation”.  Odds are, you probably thought about some variation of Disney. If so, then you’re a product of Disney’s brilliant brand language strategy. …

Getting the Elephant in the Room to the Front Lines: Engineer Sustainment at JRTC

Sustainment. It’s always the elephant in the room; the thing that “warfighters” don’t want to talk about. Neglect it, however, and maneuver suddenly ceases, combat support can’t support, and the whole operation collapses. So how do we get that elephant from the brigade support area to the front lines? Let me start, right off the …