Want to build a combat focused culture in your unit? Start with your language

Guest post by LTC Scotty M. Autin Letโ€™s do a test.ย  Close your eyes and tell me what you think about when you hear the words โ€œdreamsโ€, โ€œcreativityโ€, โ€œfantasyโ€, โ€œsmilesโ€, โ€œmagicโ€, and โ€œgenerationโ€.ย  Odds are, you probably thought about some variation of Disney. If so, then youโ€™re a product of Disneyโ€™s brilliant brand language strategy. …