Guest post by LTC Scotty M. Autin Letโs do a test.ย Close your eyes and tell me what you think about when you hear the words โdreamsโ, โcreativityโ, โfantasyโ, โsmilesโ, โmagicโ, and โgenerationโ.ย Odds are, you probably thought about some variation of Disney. If so, then youโre a product of Disneyโs brilliant brand language strategy. …
Continue reading "Want to build a combat focused culture in your unit? Start with your language"



You must be logged in to post a comment.