Want to build a combat focused culture in your unit? Start with your language

Guest post by LTC Scotty M. Autin Let’s do a test.  Close your eyes and tell me what you think about when you hear the words “dreams”, “creativity”, “fantasy”, “smiles”, “magic”, and “generation”.  Odds are, you probably thought about some variation of Disney. If so, then you’re a product of Disney’s brilliant brand language strategy. …