Want to build a combat focused culture in your unit? Start with your language

Guest post by LTC Scotty M. Autin Let’s do a test.  Close your eyes and tell me what you think about when you hear the words “dreams”, “creativity”, “fantasy”, “smiles”, “magic”, and “generation”.  Odds are, you probably thought about some variation of Disney. If so, then you’re a product of Disney’s brilliant brand language strategy. …

Marvel-ling at the Pentagon: Force Design in the MCU

Captain Marvel Co-Directors Anna Boden and Ryan Flack give remarks during a screening of ÒCaptain MarvelÓ in Washington, D.C., March 7, 2019. The screening was held to highlight Air Force collaboration with Disney and the inspiration behind the main characterÕs warrior ethos: Òhigher, further, faster.Ó (U.S. Air Force photo by Staff Sgt. Rusty Frank) This …